'Van Gogh: The Immersive Experience,' opening on Raleigh's Glenwood Avenue in April

31 March 2022

— Mystery solved – an event location is now provided for those purchasing tickets for Raleigh’s immersive Van Gogh exhibit.

The surprise location, 6240 Glenwood Avenue, is the address of an empty store space in a shopping center near Pleasant Valley Road and Munford Road in Raleigh.

An event date has not been announced, but organizers told WRAL News the exhibit would open no later than April 21. Those who bought advance tickets for the event, which was originally scheduled to open in March, have been asking questions as the start date was moved back and early tickets were canceled.

A spokesman for Fever PR, the organization behind a multi-media exhibit of Vincent Van Gogh’s most famous works scheduled this spring in Raleigh, denied reports that the event would be canceled and told WRAL News on Monday that it would open no later than April 21.

“Our team is working hard to finalize the installation in Raleigh. Please know you we will share updates with you as soon as they are available,” Fever PR manager Oliver Davies said.

“The production is complicated. It’s spectacular. It needs all the right production elements around it,” John Zaller with Fever told WRAL News Friday. “Given just the timeframe of supplies of shipping of various production elements, sometimes it takes a little bit longer for us to create that perfect experience for the guests. We want to make sure it’s just right for the guests.”

Those interested can buy tickets with the assurance they will get their money’s worth, Davies said.

Diane Hamrick has tickets for her entire family after seeing the event in Charlotte, but said she is really starting to worry about the lack of a physical location.

Hamrick added she didn’t mind the delay and is relieved her family will also experience one of the greatest painters of all time.

“To feel such a connection to the artist and to be a part of the artwork and to see it so large all around you it’s really amazing you have to see,” said Hamrick.

The interactive Van Gogh exhibit will have 20,000 square feet of lights and sound set amid two-story projections of the artist’s works. The event promises a 360-degree experience that includes a separate gallery with a virtual reality experience, “A Day in the Life of the Artist in Arles.”

Tickets went on sale in December for the event. Organizers are hoping to open the exhibition in mid-April and have it run through June, according to the event website.

Van Gogh: The Immersive Experience (Courtesy of Exhibition Hub and Fever)

The event is being dubbed as “all digital, hands free, and perfect for our socially distant world.” Visitors to the exhibit will be required to wear face masks at all times.


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